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Marketing

Marketing
tri-colored Venn Diagram of Product Marketing

This pathway provides students in-depth, comprehensive, project-based learning opportunities.  Students will apply their understanding of consumer buying behavior and relationships; the tools and techniques used by organizations that identify the factors that influence marketing strategy decisions; market segmentation and target marketing; the elements of the marketing mix (product, price, promotion, and place); as well as pricing strategies to create a written professional marketing plan. Students will integrate their knowledge of legal issues, ethics, diversity and social responsibilities in developing their marketing plan. Coursework articulates to the community college.